Discount Western Wear is owned and operated by Pro Western Wear, LLC (dba Young's Western Wear).  Located downtown Valentine Nebraska and situated in the heart of cowboy country (an area more broadly known as the Sandhills), Young’s Western Wear provides quality western clothing and gear to a region where the cattle industry is the foundation of a small-town work ethic and first rate cowboy craftsmanship. Valentine is the Heart City of  the Sandhills.  Come visit and say "HI".
In 1928, Curtis Young left the beet fields of western Nebraska carrying a suitcase in one hand and a hammer in the other.  After saving his hard earned money working as a boot repairman, Curtis purchased main street property and sent for his wife, Ester, who was pregnant with the next generation of Young’s Western Wear owner, Curtis Hoover “Cork” Young.  Cork opened Young’s Western Wear and provided the area with quality boots, hats, and tack.
Though hard work and customer service, Young’s Western Wear has grown from a small local shop to a 20,000 sq foot display area.  Young’s Western Wear houses over one million dollars worth of western inventory and maintains a top notch website   Through, Young’s Western Wear has satisfied customers in every state in the Union and has shipped worldwide, from Australia to Italy.
For over 82 years, area cattlemen and ranchers have traveled to Valentine to purchase first-rate western clothing and quality gear from Young’s Western Wear.  We carry top name brands such as Cinch, Cruel Girl, Wrangler, Ariat, Anderson Bean, Olathe, Tony Lama, Justin, Walls, just to name a few.  As valued customers, you will receive the same degree of first-rate customer service and quality merchandise in every western product purchased online at
From the 3rd generation owners and staff at Young’s Western Wear, THANK YOU for shopping online at for your Cowboy clothing and western merchandise.